 |  Vans Teams Up With David & Goliath
8 Oct 2004
Vans, Inc. and David & Goliath, Inc. announced today that the
two popular teen brands are joining together to offer a limited
edition co-branded shoe and wristband set for the holidays. The
special version of the Vans® Mary J is packaged with a gift David
& Goliath® wristband in a custom-designed box emblazoned with
David & Goliath(TM) characters. "We're excited to work with
David & Goliath to bring teens a limited edition Vans Mary J
with a cool matching wristband," said Chris Strain, Vans' vice
president of marketing. "David & Goliath's funky look and
unique characters are the perfect complement to Vans' original
youthful style." "This is such a great collaboration. The Vans
brand is an amazing one, and we're all very excited to be working
together. The Mary J is adorable," said Cindy Lou, David &
Goliath Vice President. "I can't wait for them to hit the stores.
I'm getting a pair in every color!" The Vans Mary J and matching
David & Goliath wristband are available in rosé/white,
silver/electric blue and black/fuchsia festival color combinations.
The ballet-inspired Mary J is highlighted by a unique bow detail
featuring the famous Vans checkerboard pattern and a
custom-designed David & Goliath graphic on the sockliner. The
David & Goliath wristband is only available for a limited time
with purchase of the Mary J. |
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