 |  Shuffle Master, Inc. to Evolve Brand
28 Apr 2004
Shuffle Master, Inc. to Evolve BrandShuffle Master, Inc. to Evolve BrandCreative Dynamics, Inc. (CDI) a Las Vegas-based integrated communications design firm has been hired by Shuffle Master, Inc. to provide print and interactive design services. Shuffle Master, Inc. is one of the gaming industrys most dynamic and financially successful suppliers specializing in providing its casino customers Utility and Entertainment Products to expand their gaming entertainment content.LAS VEGAS, NV (PRWEB) April 28, 2004 - Creative Dynamics, Inc. (CDI) a Las Vegas-based integrated communications design firm has been hired by Shuffle Master, Inc. to provide print and interactive design services.
Due to their recent growth and evolution as a company, explains Eddie Roberts, President of CDI, Shuffle Master needs to push their image and strategic branding initiatives in a different direction. Their main goals are to enhance credibility, provide reassurance to their many investors, and communicate that they do so much more than just make card-shuffling devices. We will provide them with the design services necessary to add value to their identity.
Shuffle Master, Inc. is one of the gaming industrys most dynamic and financially successful suppliers specializing in providing its casino customers Utility Products, including automatic card shufflers, and Entertainment Products, including proprietary table games and Table Master(TM) games to expand their gaming entertainment content.
Among other things, CDI will re-design Shuffle Masters corporate materials, product brochures, stationery system, logo, Web Site, interactive marketing tools, and ads.
Essentially, we will be re-branding the company, says Roberts. Since they already have a great deal of equity in their current brand, the changes we make to things like their logo will be delicate, yet significant. We will make them look and feel more like the world-class company that they are.
Shuffle Master hired CDI for this extensive undertaking because they know they can count on them to provide sophisticated design and because they already have experience working with large companies like Sony Computer Entertainment of America, GES, and Park Place Entertainment.
The new look of Shuffle Master should start appearing this Summer, with the new Web Site launch tentatively set for June 2004.
Creative Dynamics, Inc. is an award-winning design agency that has been creating highly effective solutions across print and interactive media for over a decade.
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