 |  Pocket Media LLC "Info To Go " Expands Nationwide
30 Jul 2004
Pocket Media LLC "Info To Go " Expands Nationwide into Pilot Travel
CentersPocket Media LLC "Info To Go " Expands Nationwide into Pilot
Travel Centers"All ads all the time" is the jist of the
mini-brochure program that Pocket-Media, LLC has launched in the
USA's top travel centers. Our "Info To Go" media centers distribute
in high traffic locations that provide travelers much needed
information to a hard to target market. Pocket- Media LLC
specializes in pocket sized media that is lasting, concise, and
referenced time and time again. If it fits in your pocket we print
it. That's our real value to our customers!Ponte Vedra Beach, FL
July 30, 2004 -- Pocket-Media LLC has expanded once again, by
adding 257 pilot travel locations to their already successful Petro
Stopping Center advertising program. The success of Pocket-Medias
miniature brochure program has been their lasting media that
travels the roads, which reaches over 130 million truckers and
travelers each year providing the retention and recall advertisers
seek. After a 2003 rollout in the industry leading Petro Stopping
Centers, Pocket-Media has achieved an impressive renewal rate of
92% among its advertisers, many of whom desire to target the
difficult to reach truck and traveler demographic. Advertisers
include an array of trucking and travel related clients that target
driver recruitment, driver related products, travel and tourist
attractions, including restaurants and casinos. Pocket-Medias
targeted media is simple, concise and portable, attracting
advertisers that want to cut through the clutter of newspapers and
magazines while improving the retention and recall necessary to be
successful in todays competitive advertising market. As managing
partner Jann Parker notes, we sell Pocket Media as part of a
balanced and complete advertising program. Our customers tell us
that Pocket Media is the only element that their targeted customers
can take with them and keep indefinitely. As the featured
advertiser inside the Petro and Pilot Travel Plazas locations,
Pocket-Medias high visibility locations offer a unique opportunity
for savvy advertisers to reach a large yet to date untapped
consumer market. The goal is to drive the consumer to an 800
number, web site, provide a map with directions, complete a loyalty
program or provide incentives such as coupons and free gifts. As
Parker notes, You might say we are the anti Tivo. All ads, all the
time. We find that consumers still want to learn about new products
and opportunities, but they want it on their terms. They pick up
the cards they are interested in and save them for use later. This
is what is unique about Pocket-Media. Unlike larger format
brochures the Pocket-Media mini brochures easily fit into any
pocket or wallet. In addition Pocket-Media is a complete program
that includes design, manufacture and monthly distribution. It
offers the flexibility of national, regional and local or zone
advertising which allows the advertiser to concentrate their ad
dollars where they will have the greatest impact. It also allows
the advertiser to tailor a national program to regional taste. For
more information call us at 800-960-1959 or you can reach us on the
web at pocketmediallc.com |
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