 |  Did CBS, MTV and the NFL Stage the Janet Jackson Incident?
28 Sep 2004
Horizon Productions, Inc. produced last year's inaugural Lingerie
Bowl played on February 1, 2004 at the Los Angeles Memorial
Coliseum, the controversial alternative halftime broadcast was the
most talked about event leading up to Super Bowl XXXVIIII. In fact,
the national "BUZZ" was strong enough that the producers of the
Super Bowl Halftime event (MTV) issued a statement on their website
announcing that there will be a "SHOCKING MOMENT" during Super Bowl
halftime. Industry insiders and several media outlets reported that
this announcement was made to keep viewers from tuning over to the
much talked about Lingerie Bowl. "The significant publicity and
eventual impact of this past year's inaugural Lingerie Bowl
broadcast was truly remarkable and set the stage for an incredible
second season, let this be a warning to the NFL that the gloves are
off," said Mitch Mortaza, Creator/Executive Producer of Lingerie
Bowl (www.LingerieBowl.com). "WHO KNEW THE LENGTHS THE NFL WOULD GO
TO SABOTAGE THE LINGERIE BOWL" -TJ Simers, LOS ANGELES TIMES "WHAT
THE NFL DID WAS FIGHT SALACIOUSNESS WITH SALACIOUSNESS" -Bob
Raissman, NEW YORK DAILY NEWS "THIS 'SPONTANEITY' WAS A CAREFULLY
EXECUTED MOVE TO COMBAT THE DRAW AWAY FROM THE ATTRACTION OF PEOPLE
CHANGING THE CHANNEL IN FAVOR OF THE LINGERIE BOWL, WHICH ITSELF
GENERATED ENOUGH INTEREST TO THREATEN THE VIEWERSHIP OF THE MOST
WATCHED SHOW IN AMERICAN TELEVISION" -NBC TV "THE NUMBER ENDED WITH
TIMBERLAKE RIPPING AT JACKSON'S COSTUME TO REVEAL HER RIGHT BREAST,
ADORNED ONLY WITH A SILVER PASTIE. WHETHER THIS WAS INTENDED TO
COMPETE WITH THE PAY-PER-VIEW LINGERIE BOWL, ONLY MTV CAN SAY"
-David Krieger, ROCKY MOUNTAIN NEWS "THE NFL WAS BURNED BECAUSE IT
CONSCIOUSLY DECIDED TO COMPETE WITH PAY-PER-VIEW'S LINGERIE BOWL BY
ALIGNING WITH ROGUISH MTV" -Mike Imrem, DAILY HERALD "THE UNMASKING
OF JANET JACKSON'S BOOB -- MAY HAVE BEEN A CLEVER PLOY BY CBS TO
COMPETE WITH PAY-PER-VIEW'S HALFTIME PROGRAMMING, THE LINGERIE
BOWL" -Mark Harrison, CORNELL DAILY SUN Due to the success of the
inaugural Lingerie Bowl, Horizon Productions has formed the
Lingerie Football League which will feature four teams of
model/actresses, including defending champion Los Angeles
Temptation, Dallas Desire, Chicago Bliss and New York Euphoria. The
four teams will face-off in the inaugural "Garter & Lace
Championship Sunday" which is a single elimination playoff on
January 30, 2005 to determine who advances to play in the second
annual Lingerie Bowl on February 6, 2005. Horizon Productions has
begun discussions with potential corporate sponsors of the Lingerie
Football League and Lingerie Bowl 2005. Horizon Productions,
founded in 2003, is a full-service, Hollywood-based entertainment
company engaged in the development of alternative film and
television, as well as talent packaging, event production and
media/sponsorship management. "With the global entertainment
marketplace growing more diverse every day, the challenge of
keeping up with ever-changing demand requires, simply, to know what
the people want and to give it to them. That's the mission of
Horizon Productions," explains Mortaza. |
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